US Census 2010 2 of 4
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Monumental Task:
In short, the Census campaign had to reach every single person in America, but especially the "hard to count" populations: certain minority groups, immigrants and anti-government types.
Solution:
It's our differences that define our cultures, but it's our similarities that define our society. We took the stories of everyday Americans and put them side by side to show the intersections that bring us together.
Synopsis:
Chris is a low-regulation taxidermist in Texas. Sounds creepy, but he's a nice guy. He just isn't a fan of the Census.
Credits:
Copywriter
Agency:
Draftfcb
Awards:
Webby - Nominee
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