Gerber Graduates
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Problem:
Continue the successful "Wobbly World" campaign for Gerber Graduates. Execute a shift in messaging, focusing on Graduates' nutritional quality rather than convenience.
Solution:
To demonstrate the hectic nature of life with a toddler, we had Mom cut her own pitch short by joining a raucous dance party that demonstrated Graduates' nutritional quality. No, not with words, but with booty shaking.
Credits:
Copywriter
Agency:
Draftfcb
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