Motorola Krave ZN4
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Problem:
Promote Motorola's touch phone. Differentiate it from the iPhone by focusing on it as a hybrid of different functionalities, such as having a touch interface as well as a flip top.
Solution:
To herald the multifaceted nature of the Moto Krave ZN4, we introduced six people whose real lives exemplify diversity. By showing vastly different parts of their character, we show that the eclectic can be unified in a single body.
Credits:
Copywriter
Agency:
Draftfcb
Awards:
Webby - Honoree
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