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Problem:
Delve into the subject of digital mini markets, and explain what that means for businesses.
Solution:
We took on this dense subject with a light-hearted motion graphics PSA. It explains what happens when Mr. Vendor Site and Ms. Social Networking Site have a few drinks and decide to get intimate.
Catchphrase:
"Word-of-mouse"-- digital word-of-mouth, meaning gossip and buzz promulgated via social networking sites (any takers?).
Credits:
Copywriter + Gourmand
Agency:
Draftfcb
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