Oreo Fudge Cremes
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Problem:
Introduce a new line of fudge-covered Oreo cookies: Oreo Fudge Cremes.
Solution:
Rather than dwell on the qualities of the fudge or the creme, we played up the Fudge Cremes' inner Oreo, and let the product speak for itself. Because Oreos are good. And fudge-covered Oreos are even better.
Credits:
Copywriter
Agency:
Draftfcb
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