Once, while fishing at dusk, I cast out and hooked a bat. Creative projects are like that. Each one is an opportunity to come up with something unexpected and full of rabies.
William DS Tran
Will is an award-winning creative director who has created campaigns for some of the world’s biggest brands. He cringes when he hears the term "award-winning," but it's a bio, and I told him to include it anyway, so he does, reluctantly.
Will has exhibited his video and installation art internationally. A frequent contributor to The Moth, he has won multiple GrandSLAMs and StorySLAMs. Will created the long-running Lower East Side party Mile High at Pianos, and performed there as a DJ and VJ for over five years.
Born in New York City and raised in London, Frankfurt, Singapore, and Washington DC, Will disappointingly does not have a mysterious, international accent. He also isn't nearly as outdoorsy as the photos on this site would make it seem (but don't tell him that I told you that).
Awards
CLIO AWARDS
Gold
Silver
THE WEBBY AWARDS
2 x People's Voice Awards
EFFIE AWARDS
2 x Bronze
NATIONAL ADDY AWARDS
Gold
D&AD
In Book
THE FWA
Site of the Day
EMMY AWARDS
Nominated for Best Commercial
CANNES LIONS
2 x Silver Lion
7 x Shortlists
THE ONE SHOW
Silver Pencil
Bronze Pencil
ONE SHOW DESIGN
Gold Pencil
NEW YORK FESTIVALS
Grand Winner
2 x Gold
Press
WASHINGTON POST
USA TODAY
PSFK
LURZER'S ARCHIVE
ADVERTISING AGE
MASHABLE
CREATIVITY
HUFFINGTON POST
SEVENTEEN
NEW YORK TIMES
WIRED
FAST COMPANY
BILLBOARD
TECHCRUNCH
ENGADGET
THE VERGE
PEOPLE
ADWEEK
Righteous Judgement
WORKING NOT WORKING • MEMBERSHIP BOARD
IAB MIXX AWARDS 2016 • JUDGE
DC ADDY AWARDS 2012 • INTERACTIVE JUDGE
YOU • THOSE SHOES. REALLY?
Experience
FREELANCE • CREATIVE DIRECTOR • JULY 2018 - PRESENT
In-House: Google, Netflix, Twitter, Meta, GoodRx
Agencies: Rethink, Droga5, BBH, Saatchi NY, The Martin Agency, TBWA\Chiat\Day, Partners & Spade
Clients: TikTok, P&G, T-Mobile, Samsung, Coca-Cola, Target, Land Rover, Jaguar, and many more!
MOTHER • CREATIVE DIRECTOR • JAN 2017 - JULY 2018
Clients: Facebook, Propel, Headspace, Simple, Netflix, The Honest Co.
72ANDSUNNY • ACD/SENIOR WRITER • MAR 2014 - DEC 2016
Clients: Google, Target, Made with Code, Old El Paso, Activision
FREELANCE • SENIOR COPYWRITER • APR 2013 - MAR 2014
Agencies: 72andSunny, B-Reel, Bossa
Clients: Google, Square, Target, Android, Nike, HBO
STRAWBERRYFROG • COPYWRITER • APR 2010 - APR 2013
Clients: Jim Beam, Smart Car, Sabra, Emirates Airline, BioShock Infinite, Pampers, P&G
DRAFTFCB • COPYWRITER • SEPT 2007 - APR 2010
Clients: US Census, Oreo, Motorola, City Harvest, Starbucks, Planters, SkyTeam, Chips Ahoy!